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meet brazil's first phygital - physical and digital - brand. click here and discover the future of fashion!

discover the collections

discover the collections




travel line

travel line

bags e backpacks

& backpacks





& beanbags

sofas & puffs
made in rio

made in rio collection



produtos oficiais Maracanã
Maracanã Oficia Products
produtos oficiais Rock in Rio
Rock n Rio Oficial Produts


Creativity and Innovation are part of my DNA. My parents met at the Rio de Janeiro’s College of Fine Arts painting posters for the Teatro Municipal Carnival Ball. I grew up inventing things - toys, accessories, clothes, objects. I learned very early to think outside the box, and I soon understood that I wouldn't fit into any.

I got my major in Communications and a postgraduate degree in Cinema. I worked for a few years as an assistant director, then ventured into a Brazilian technology start-up until 2010, when I decided to invest in my passion and created a brand called
le modiste, where I spent a decade developing and licensing prints and products in Brazil and Europe .

I discovered Web3 a year ago and this new technology blew my mind. Within this context, I discovered Digital Fashion and its countless possibilities with a carbon footprint up to 97% smaller than the traditional industry.

I decided to dive into this new universe and launch the first
phygital brand in Brazil - pieces that exist in the real and virtual world. Each item has a digital twin in the form of an NFT that gives the holder several benefits, including participating in the development of upcoming collections. I want to build a more sustainable and inclusive future for fashion, and I think this is the way to go. Wanna join me? :)
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Want to talk to me?
You can use the form below or send an email to

Thanks! We'll get back to you!

lilli kessler ® since 2010 | | Ipanema, Rio de Janeiro | instagram @lillikessler
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